After having a really successful Kickstarter, and this website a product of that, I wanted to touch on some experiences here, say thank you, and highlight some of the reasons we made it through. Below, you can find our video. Many of you have seen it too many times but I anticipate a new viewership of this website so I post it here just in case.
To make the video, we hired Benford Lepley, our old co-owner now cider maker in New York. We hired Benford to come film our Kickstarter video with his 5DMK2 and deep knowledge of photography. He also thoroughly understands our process of foraging, farming and fermenting having been an integral part of who and where Harvest Roots is today.
The Kickstarter video and related text was great for us because we were forced to articulate who, what and why's about our business in a concise, aesthetically pleasing manner. Design and film really condensed and polished our ideas about where we had been and where we want to go. Sometimes you need a project like this to bring your passions to another level. I don't mean to suggest we didn't have those ideas previous to the film, but rather that we had to refine the numerous ideas we had. Expanding our business has forced us to reconsider the vast number of diversified business ventures we had in mind. From a branding perspective, we simply had to narrow our focus and drive forward with our values and passions.
We had a basic script for the video. But a lot of it was off-cuff. It was high time for foraging in August so we were able to show a lot of different types of fruit and herbs. In fact, we have so much foraging and fermenting footage we plan on making a second video to highlight our business instead of highlighting our Kickstarter.
We're proud to say our campaign was not arbitrary in its dissemination and strategy. We had an immense amount of help from our best friends, Devonn and Angus at @EnrootCollective who had recently had a successful Kickstarter. They gave us guidance on how Kickstarter strategies work in the back end of things. Like, how do you understand your audience? How big is your audience? How do you reach new people throughout your campaign? How do you avoid the well known "Kickstarter Slump" and maintain people's attention? In the end, it is almost a "club". We offer our Kickstarter knowledge and experience to those who ask because we were extended the same courtesy. There are a lot of unknowns in beginning a campaign and unknowns are not something you want when you're putting your neck out trying to raise thousands of dollars. My biggest suggestion is to make sure you have a lot of support from your community. We've been farming and fermenting in Northern Alabama for almost three or so years. We've created a large network of support and I think that was our greatest asset. I also attribute our success to the events we held throughout our campaign as well as the schedule social media posts. Sorry to burst any bubbles that thought this wasn't well planned propaganda!